ASOS Style Match: Find Clothes on ASOS from a Photo

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ASOS Style Match is the visual search tool inside the ASOS app. Tap the camera icon in the search bar, upload a photo or screenshot of an outfit, and it shows the closest matching clothes in ASOS’s catalogue. It works best when you crop the photo to one item, and it is free to use on iPhone and Android.

Spotted a dress on Instagram, a jacket in a film, or a coat on someone in the street, and want to buy it — or something very like it — from ASOS? Typing a description into a search bar rarely works, because fashion is visual: the colour, the cut and the pattern matter more than the words. That is the problem ASOS Style Match was built to solve. This guide explains exactly how to use it, how to search from a screenshot, how to filter the results by size and price, and what to do when it finds no match at all.

What Is ASOS Style Match?

ASOS Style Match is ASOS’s visual search feature, built into the ASOS shopping app for iPhone and Android. Instead of typing words, you search with a picture: take a photo of an item of clothing, or upload a photo or screenshot from your phone, and the app analyses the colour, pattern, shape and type of garment, then shows you the closest items it sells. According to ASOS’s launch coverage, the technology maps 1,500 key points from an image to work out what it is looking at, and at launch it searched through 85,000 products in the ASOS catalogue.

It is important to understand what the tool is for. ASOS Style Match searches the ASOS catalogue only. It will not search the whole web, and it cannot find items that ASOS does not stock. What it can do, very well, is find the same item when ASOS sells it, and find affordable lookalikes when it does not. That makes it most useful for three situations: finding a specific ASOS item you saw someone wearing, finding a cheaper version of a designer or celebrity outfit, and finding similar styles when you like the look of something but not its price. If you want to search the whole web from a photo, our guide to reverse image search for clothes covers the tools that do that.

The feature launched in August 2017, first for the ASOS iPhone app in the UK, and was then rolled out worldwide and to Android. A guide updated on 29 October 2026 still lists it as working in the ASOS app on both iPhone and Android, with the camera icon in the search bar as the way in. There is no Style Match on the ASOS website: it is an app-only feature, so you need the free ASOS app installed. The app itself is free to download from the App Store and Google Play, and Style Match costs nothing extra to use.

How Do I Use ASOS Style Match?

Using ASOS Style Match takes less than a minute once the app is installed. The steps are the same on iPhone and Android, because the camera icon sits in the same place in both versions of the app.

1. Install the ASOS app and sign in. Download the free ASOS app from the App Store or Google Play and sign in to your ASOS account, or continue as a guest. You can browse Style Match results without buying anything, but you will need an account to check out.
2. Tap the camera icon in the search bar. Open the app, go to the search bar at the top of the screen, and tap the small camera icon beside it. This opens Style Match. If you cannot see the camera icon, update the app to the latest version, then force-close it and reopen it.
3. Choose how to supply the photo. The app offers two choices: take a photo now with your camera, or upload a photo from your camera roll. Choose the camera to photograph an item in front of you, or choose your library to use a saved photo or screenshot.
4. Crop to one item. Before the search runs, drag the frame so it covers only the single item you want — one dress, one jacket, one pair of trainers. This is the single most important step, and it is covered in detail below.
5. Wait for the results. ASOS analyses the photo and shows a grid of matching and similar items from its catalogue, usually with prices. Tap any result to open the product page, check sizes and colours, and buy it as normal.
6. Refine with filters. Once results appear, use the size, price, brand and colour filters to narrow them down. Filtering after the search is much quicker than scrolling through hundreds of near-misses.

If the camera icon is missing entirely, check three things in order: the app is updated, you are signed in to the correct country store, and your phone’s app permissions allow ASOS to access your camera and photos. On iPhone, that permission is set under Settings, then ASOS, then Photos and Camera. On Android, it is under Settings, then Apps, then ASOS, then Permissions.

How Do I Find a Dress from an Instagram Screenshot?

Searching from an Instagram screenshot is the most common way people use ASOS Style Match, and it is also where most searches go wrong — because a screenshot usually shows a whole outfit, a busy background and other people. Here is the exact workflow, worked through with a real scenario: a sage-green floral midi dress you saw in an Instagram post.

1. Take a clean screenshot. Open the Instagram post, tap the photo so it fills the screen, and hide any menus or captions. On iPhone, press the side button and volume-up together; on Android, press power and volume-down together. A full-screen screenshot gives Style Match more pixels to work with than a small thumbnail.
2. Crop the screenshot to the dress only. Open the screenshot in your Photos app and crop it tightly around the dress, cutting out the person’s face, the background, other clothes and any text. The dress should fill most of the frame, with its neckline, sleeves and hem all visible. Save the cropped version. This one step does more for accuracy than anything else, because Style Match analyses whatever is inside the frame — and a full outfit gives it several garments to guess between.
3. Open Style Match and upload the cropped photo. In the ASOS app, tap the camera icon in the search bar, choose your library, and select the cropped screenshot.
4. Check the first results. ASOS will show its closest matches. If the exact dress is sold by ASOS, it often appears near the top, especially if it is a current ASOS DESIGN item. More commonly, you will see similar floral midi dresses in the same colour family. That is a normal result, not a failure.
5. Apply size and price filters. Tap the filter button and set your size first, then a price range, then a colour if the results drift into other shades. Filtering out sold-out sizes early saves you opening product pages that cannot be bought.
6. Open the best two or three results. Compare the fabric, the sleeve length, the neckline and the hem against your screenshot. If one matches on all four, you have found your lookalike. If none is close, try the no-match fixes in the next sections rather than buying the nearest thing in frustration.

One honest warning: results vary. A plain black dress photographs cleanly and matches easily, while a busy print, a draped fabric or a photo taken in dim light can confuse the tool. If the dress in your screenshot is from a small brand ASOS does not stock, Style Match will not find the original — it will only find similar ASOS items. That is the limit of a catalogue-only search, and it is why the Google Lens fallback later in this guide matters.

How Can I Get Better Matches from ASOS Style Match?

Most disappointing Style Match results come from the photo, not the tool. Four habits make a large difference.

Search one item at a time. Style Match is built around one garment per search. A photo of a full outfit forces it to choose which item you mean, and it often picks the wrong one — the coat instead of the dress, or the shoes instead of the bag. Crop to one item, search it, then repeat for the next item. It takes an extra thirty seconds and it is the difference between a useful result and a random one.

Use a clear, well-lit, front-on photo. The tool reads colour, pattern and shape, so all three need to be visible. Photograph the item in daylight or bright indoor light, straight on, with the whole garment in frame. Avoid flash glare on shiny fabric, heavy shadows, and photos taken at an angle, all of which distort the shape the tool sees. If you are photographing something someone is wearing, ask them to stand still against a plain background.

Keep distinctive details in the frame. Prints, buttons, collars, logos, pockets and unusual cuts are the details that separate one dress from a hundred similar ones. Do not crop them out. A floral pattern, a square neckline or a row of tortoiseshell buttons gives Style Match far more to match on than a plain silhouette.

Filter after every search. Once results appear, set your size first — there is no point falling for a dress that is sold out in your size — then set a maximum price, then narrow by colour or brand if the list is still long. ASOS’s filters work on Style Match results in the same way as on an ordinary search, and using them turns a page of hundreds of results into a shortlist you can actually judge. If you often search this way, our guide on how to find an item by image explains the same crop-and-filter routine for other shopping apps.

What If ASOS Style Match Finds No Match?

A blank or irrelevant result does not mean the item does not exist. Work through these fixes in order before giving up.

1. Re-crop and try again. Crop tighter around the item, straighten the photo if it is tilted, and remove any text, borders or other people from the frame. Then run the search again. A second attempt with a cleaner crop often succeeds where the first failed.
2. Try a different photo of the same item. If you have another angle — a back view, a flat-lay, a product photo from the brand’s own page — try that instead. A front-on product shot matches far better than a candid photo taken across a crowded room.
3. Loosen the filters. If you filtered by size or price before the results loaded properly, you may have filtered out the match itself. Clear the filters, look at the full result list, and only then narrow it down.
4. Search the wider web with Google Lens. ASOS Style Match only searches ASOS. If the item is not sold by ASOS, no amount of re-cropping will find it there. Open Google Lens, upload the same cropped photo, and search the whole web instead. Lens often identifies the brand and the exact product, and its shopping results show which stores sell it and at what price. Our guide to Google reverse image search walks through the desktop and mobile steps.
5. Try Pinterest Lens for similar styles. If you want inspiration rather than the exact item, Pinterest Lens is strong at finding similar outfits and styling ideas, and many of its results link to shops. Save the best matches to a board so you can compare them calmly instead of buying the first near-match.
6. Check whether the item is simply sold out. ASOS removes sold-out lines from search results, so a dress that was in stock last month may return nothing today. Search ASOS by the brand and item type in words — for example, the brand name plus “floral midi dress” — and check whether a similar current line exists. If you find the same item cheaper elsewhere with Lens, our guide on how to find the same product cheaper using a photo shows how to compare prices across stores before you buy.

As a last resort, describe the item in words in the ASOS search bar and browse the category. A visual search is a shortcut, not the only route: the dress you want may be two taps away under its brand and style name.

ASOS Style Match vs Google Lens: Which Is Better?

Style Match and Google Lens solve the same problem in different ways, and the right choice depends on what you want. Style Match is the better tool when you already want to buy from ASOS: it searches one catalogue, its results are all buyable from ASOS, and its size and price filters match the way ASOS sells. Google Lens is the better tool when you do not know where the item is sold, because it searches the whole web and usually names the brand. Use Style Match first for ASOS shopping, and Lens first for identifying an unknown item.

Many shoppers use both: Style Match to find something similar on ASOS at a price they like, and Lens to check whether the original exists elsewhere and what it costs. If you are new to photo searching in general, start with our step-by-step guide on how to reverse image search on any device, then come back to Style Match for ASOS specifically. And if you want to use the same photo on ASOS’s own site rather than the app, remember there is no Style Match on desktop — the camera icon only exists in the app, so the phone is required.

FAQs

Is ASOS Style Match free?

Yes. ASOS Style Match is free to use inside the ASOS app, and the app itself is free to download from the App Store and Google Play. You only pay if you buy something you find. There is no subscription, no per-search charge and no premium version of the feature.

Can I use ASOS Style Match on a computer?

No. Style Match is only available in the ASOS app on iPhone and Android, through the camera icon in the search bar. The ASOS website has no visual search. If you are on a computer, use Google Lens in Chrome instead, then open the ASOS app to buy anything you find.

Why does ASOS Style Match show clothes that look nothing like my photo?

This usually means the photo contains more than one item, poor lighting, or a busy background, so the tool matched the wrong thing. Crop the photo tightly to one garment, use a clear front-on shot in good light, and try again. If results are still wrong, the item may simply not be sold by ASOS.

Can ASOS Style Match find the exact item from a celebrity photo?

Sometimes, but only if ASOS sells that exact item. More often it finds similar ASOS items in the same style, colour and price range. For the exact celebrity piece, search the same photo with Google Lens first to identify the brand, then check whether ASOS stocks it or a lookalike.