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Bing Visual Search is Microsoft’s reverse image search, and it is the most underrated tool in the category. Because it uses a completely different index from Google, it often surfaces pages and matches that Google misses — which makes it an essential second opinion when you are tracing a photo or identifying an object.
Quick answer: Go to bing.com/visualsearch, click the camera icon, and upload a photo or paste an image URL. Bing returns visually similar images, the pages that use them, shopping matches, and object identifications.
What is Bing Visual Search?
Bing Visual Search lets you search the web using a picture instead of words. Upload an image and Bing finds visually similar images, related web pages, products you can shop for, and information about landmarks, animals, and objects. It is Microsoft’s answer to Google Lens, and it is particularly good at shopping and product discovery.
How to use Bing Visual Search (desktop)
- Open bing.com/visualsearch or click the camera icon in the Bing Images search bar.
- Upload an image, drag and drop it, paste an image URL, or take a photo.
- Bing shows visually similar images and the pages that contain them.
- Use the crop box to focus the search on one object or detail.
- Switch tabs to see Related searches, Pages, and Shopping matches.
How to use Bing Visual Search on mobile
Install the Bing app on Android or iPhone, tap the camera (Visual Search) icon, and capture or upload a photo. The mobile experience is strong for identifying objects and shopping on the go. For other app options, see our best reverse image search apps roundup.
What Bing Visual Search is best for
- A second index — catching pages Google and Yandex do not show.
- Shopping and products — Bing is especially strong at finding items to buy from a photo.
- Object and landmark identification.
- Cross-checking a photo you are trying to trace to its source.
Bing vs Google vs Yandex vs TinEye
No single engine covers the whole web, so the best approach is to run the same image through several:
- Google Lens — largest index and best all-round recognition.
- Bing Visual Search — a different index; strong for shopping and products.
- Yandex — best for faces and locations.
- TinEye — best for exact and edited copies and image history.
The full cross-engine method is in how to find similar images by picture.
Tips for better Bing results
- Crop to the object you care about instead of searching a busy scene.
- Use a clear, high-resolution image.
- Check the Shopping tab when you are trying to identify a product.
- Run the same image through Google and TinEye as well before drawing conclusions.
Is Bing Visual Search free?
Yes, Bing Visual Search is completely free on both desktop and in the Bing mobile app. There is nothing to install on desktop — it runs in any browser.
FAQ
What is Bing Visual Search?
Bing Visual Search is Microsoft’s reverse image search. You upload a photo and it finds visually similar images, related web pages, shopping matches, and object identifications using its own index.
How do I do a reverse image search on Bing?
Go to bing.com/visualsearch, click the camera icon, and upload a photo or paste an image URL. Bing returns similar images and the pages that use them.
Is Bing Visual Search better than Google?
Bing uses a different index, so it often finds pages Google misses and is especially strong for shopping. Using both together gives the best coverage.
Can I use Bing Visual Search on my phone?
Yes. Install the Bing app on Android or iPhone and tap the camera (Visual Search) icon to capture or upload a photo.
Is Bing Visual Search free?
Yes, Bing Visual Search is free on desktop and in the Bing mobile app, with nothing to install on desktop.
Related guides
- Google Reverse Image Search
- TinEye Reverse Image Search
- Yandex Reverse Image Search
- Find Similar Images: How to Search by Picture
- Best Reverse Image Search Apps
Bing Reverse Image Search vs Bing Image Search
People search for this tool under a few different names — Bing reverse image search, Bing image search, and Bing Visual Search — and they are closely related. Bing Image Search is the keyword-based image search (you type words, Bing shows pictures). Bing reverse image search and Bing Visual Search are the same thing: you start with a picture instead of words. So when you want to search using a photo — to find its source, similar images, or products — you are using Bing Visual Search, whichever name you know it by.
How to do a Bing reverse image search for free
Bing reverse image search is completely free, with nothing to install on desktop. Go to bing.com/visualsearch, click the camera icon, and upload a photo or paste an image URL. On mobile, use the free Bing app and tap the Visual Search camera icon. Because Bing uses a different index from Google, it often finds pages and product matches that Google reverse image search misses — which is exactly why it is worth running both.
